Australian Idol promotion

Through Radar Promotions Australia, two double passes to the Sydney Opera House for the 2007 Australian Idol Final were secured. Proceeds from the promotion went to camp quality. The competition was promoted on G3TV.

The lucky winner was Angela Barnett of Hobart – pictured here with Peter Crosswell of Camp Quality and Tim Franklin (see larger version). After her family’s trip to Sydney, Angela wrote us this letter of thanks.

(Competition details: sponsors and terms & conditions.)

Tasmanian Craft Fair, Deloraine

The Tasmanian Craft Fair, held annually in Deloraine, is the largest of its kind in the southern hemisphere. Radar Promotions Australia has been responsible for organising media, television and radio press releases for the Fair since 2005.

Radar Promotions Australia secured the support of “The Great Outdoors” from Southern Cross Television – the first time an event of this magnitude has been filmed in Tasmania. Attendance at the Deloraine Craft Fair increased by 20% in 2006.

View the 2008 television ad:

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Tasmanian Craft Fair exhibits

Moorilla Hobart International Tennis Tournament

This is Tasmania’s premier sporting event, attracting some of the world’s top women tennis players and broadcast to a worldwide audience. Over $250,000 in media promotion was organised by Radar Promotions Australia. For the first time in the history of tennis tournaments in Australia all corporate boxes were sold between the years 2002 and 2007.

View the television ads.

“I would like to thank all the staff at Radar Promotions Australia for their dedication and professionalism, in making this event of international standard …”

~ Digby Narrancow,
Director of Marketing, Media and Sales,
Tennis Australia
(see full text of letter)

Targa Tasmania

Radar Promotions Australia has been engaged for “Targa Tasmania – the Ultimate Tarmac Rally” from 2007 onwards. Radar Promotions Australia acts as the corporate and media liaison body for this prestigious multi-million dollar mobile road show.

World Offshore Powerboats

Radar Promotions Australia, with support from the Government of Tasmania through Events Tasmania, has a three-year global contract to work with the Australian Offshore Powerboat Association, bringing the World Offshore Powerboat races to Tasmania. These powerboats are the fastest and most exciting in the world. This continues to be one of the largest events staged in Tasmania with spectator crowds in excess of 80,000 people lining the shores of the Derwent River.

View the television ad.

Mirrors and Dragons World Sailing Championships

Radar Promotions Australia worked in conjunction with the Royal Yacht Club of Tasmania and secured the attendance of Prince Frederik of Denmark and Princess Mary at the World Championships.

New radio station

Radar Promotions Australia has been given the opportunity to organise and co-ordinate two new radio stations from the ground up in Bali and Jakarta over the next three years, with the help of one of Tasmania’s foremost and respected business development managers, Andrew Reimer.

“Matchmate”

See larger image

An innovative Radar Promotions Australia concept, “Matchmate 2003”, was staged at the Royal Hobart Show in October 2003. It was, at that time, the largest promotion ever held in Tasmania. Matchmate was an interactive competition enabling Show patrons to share in over $400,000 worth of prizes secured by Radar Promotions Australia. In addition, Radar Promotions Australia organised, at no charge, a television, press and radio campaign worth over $70,000.

View the television ad.

“The Lab with Leo Laporte”

Radar Promotions Australia has been awarded one of our largest contracts ever to organise a Canadian-based television program, called “The Lab with Leo Laporte”, which has been on-air for 10 years. The program is to be aired across Canada and Australia on Austar and Foxtel from October 2007. Twenty-five one-hour shows will be shot in Tasmania, in conjunction with the Tasmanian Department of Economic Development, profiling Tasmania as a destination worldwide.

Radar Promotions Australia is to organise all on-ground logistics. This will possibly include an enormous IT trade show, a world-wide naming rights sponsor and a live studio audience. Further details will be announced.

View sample segments of the lab with Leo Laporte (22.6MB).

beyondblue

“Opening eyes to depression across Australia”

Radar Promotions Australia has been chosen to promote the corporate branding and mission statement of this national depression initiative throughout Tasmania and across all media. This is an honour that we hold very precious.